1. What is Event Branding ?

Event branding is one of the most effective ways to promote your business and gain new clients. Your event should be a reflection of your brand and an extension of your marketing strategy. A strong brand will always attract more people than a weak or unbranded one, so it’s important to use every opportunity to reinforce and strengthen the image you want people to develop.

There’s so much more to event marketing than just putting a logo on a sign. Event branding is about creating and communicating the visual elements of an event, and it should be done as early as possible in the planning process.

designer:Katerina Tikhomirova

In the world of business, it’s fair to say that events especially virtual events have become important tools in a company’s marketing strategy. Events are a great way for a company to reach out and connect with new or existing customers. And the virtual one is necessary to reach far-off clients and attendees. They can be used as a platform to introduce new products, latest innovations, and also help build customer loyalty.

An event is an occasion where people gather to hear speakers or entertainers, see exhibits, take part in competitions, etc. It is a public gathering for entertainment or education. There are various types of events according to the number of attendees and the duration of the activities. The most common types are fairs, festivals, concerts/musical performances, conventions, business meetings, and sporting competitions. Events may occur annually or be repeated periodically (e.g., biennials/quadrennials). A single event may combine elements from different categories but one primary common factor is the branding of the event.

As an entrepreneur, you are always on the move. You may not have time to attend every networking event out there. But you can certainly make your presence felt at these events with effective business branding strategies. The success of any business event is dependent upon the right branding strategies. Your brand is your key to success. If you are looking to grow your business, there are certain steps you need to take in order to ensure that your efforts are fruitful. Many people assume that growing a business means increasing the number of customers. While this is true, it would be better if you also focused on improving the experience of existing customers by ensuring that they have a positive association with your brand. You can do this through various branding strategies.

2. What makes a successful event branding?

The events are the best opportunities for businesses to gather a group of people and promote their products or service. What makes a successful event branding? In other words, what is needed to make your event recognizable and attractive to potential customers?

The answer should be definitely event branding.

Event brand should be based on the following:

Unique character – If you have an extraordinary idea about how to present your brand at the event, use it! This will help you stand out from other companies. You can also show your company’s culture or work style through this presentation style. An eye-catching logo design with stylish typography, catchy colors.

Event site – A website for your event will incorporate all of your brand elements. It’s important to establish your brand on this platform since visitors often get their first glimpse of your company here.

Enrollment and tagging – Convey your branding over to your enrollment stage, regardless of whether you’re utilizing an outer stage like Expouse.

Event application – A guidebook app, for example, enables you with a high level of customization to suit your event’s branding. Develop a clear and concise mission statement for your event. A mission statement should be easy to understand.

Event promotional email – In case you’re utilizing email to elevate your event to your organization, these messages ought to line up with your general event brand. Utilize your marking components, including textual styles, shadings, and designs to adjust your messages to other computerized stages.

Social media promotions – Paving the way to your event, utilize your social media channels to feature your event live & exclusive sometimes. For this purpose, focus on the background pictures, header pictures, and profile photographs to mirror your forthcoming event.

3. Why is event branding important?

Branding an event is a great way to make sure that everyone involved has the same message and look, while also giving them a sense of ownership in the project.

It’s important for event branding to be consistent within its own company, and across all events. Every employee should know what the brand looks like and how they can represent it to others. They need to know what colors it uses, who its messaging is targeted towards, and everything else that goes into creating an identity for the brand.

The need for event branding is huge. 70 percent of event attendees said that they were motivated to attend events by the brand itself and not the speakers.

Event branding is an important part of the overall marketing strategy. Event branding is a critical step to take before, during, and after your event. It is an essential building block for creating successful events that drive business results.

Event branding must be planned out ahead of time to ensure success. Without a good plan in place, even the best events can fall short in achieving their goals.

4. Event technology with Event Branding

Event branding is an important aspect of creating memorable events in the eyes of your target demographic. Event branding can be defined as the visual identity of an event. It includes everything from the logo to the color scheme and even results to how you interact with your audience.

Event branding plays an important role in developing a strong reputation for your event. The branding will define the type of experience that attendees will have, and what they will talk about when they leave.

Event marketing is booming. The number of events has increased by approximately 20% every year. And, the number of attendees at events has increased by 10% every year.

Branding at events is also booming. The number of event-marketing vendors has increased by over 30% every year, and the cost of event branding for companies has increased by over 10%.

What does this mean for your company? It means that you need to start thinking about event technology for your business. Event technology can be used to make your company more efficient and effective at events, and to help successfully brand your events.

5. Event ROI relates with Event Branding

Event ROI relates to event branding. Event branding needs to be more than a logo, tagline, and some flashy graphics if you want to get the most out of your event.

Event branding is a process that includes several steps, starting from writing a business plan for the event, writing a marketing plan for the event, designating a brand ambassador, creating a social media presence for the event, and even establishing an after-party.

Thousands of events are held each day. The real challenge is to make sure that your event is one of the few that people remember.

To ensure this, you need to use a branding strategy to engage your audience and make them want to pay attention to your event. You will also need a strong social media presence, a clear call-to-action, and a plan for what happens after the event has concluded.

6. Your brand should be consistent!

It’s important to make sure your brand is consistent across all platforms. The goal should be to create an image of consistency, which will help you reach the widest audience possible.

This means that when your current employees publish content, or when your future employees do so, it should look like it was published by someone who works for your company. If you don’t have a team in place yet, you should still take the time to develop a style guide for future writers and bloggers. This can be done using certain tools that are designed for this purpose, such as Canva or Hubspot Style.

Consistency is the key to building brand recognition. It’s also what helps you build up trust with your target market. Without consistency, people won’t know how to identify your brand and will quickly forget about it.

A strategic event branding can make or break a company’s performance. It is your brand’s identity, the face of your business and it is what people will remember about your event long after it’s been over.

Even though this may seem like a simple concept, many companies neglect it. Most organizations don’t even have an event branding strategy in place, and they fail to create an overall brand experience for their events. Most business owners view event branding as a process of creating some flyers and posters.

7. To wrap things up!

Here is a summary of what we have discussed
Well branded events are getting popular every year, with the help of new technology. Trends come and go but there is no surprise that event branding is a major trend. In the past few years, we have witnessed a boom in this area. Many brands have been come out with specially designed logos for their events to give them a unique identity.

Think beyond your company’s logo and colors when planning your next event. You’ll be able to engage your audience easily, and everyone will leave with valuable information if you create a thoughtful brand for your event. An unforgettable experience everyone wants to share is the best way to ensure everyone’s attendance next year.

Your event’s branding should be about showcasing the extract of your organization’s value and giving credit where it’s due. Events can be branded digitally through the use of event websites, apps, and email campaigns in addition to onsite marketing materials such as banners and posters.

That’s all there is to it! With the power of technologies like the Expouse, we can build a full-fledged, production-grade highly successful event. Expouse takes care of all the work required in the back end so that we don’t need to worry to handle all the complicated stuff.