Creating a content strategy for your virtual events is key to their success. By developing a content strategy, you can ensure that your event provides valuable and engaging content for attendees. An annual meeting or tradeshow registration means that your participants have already committed to attending. But virtual marketing events have an attendance rate of just below 50% of all occupancy. Very hard to increase or make it full-house.

When planning virtual events, content is key. Your attendees want to feel like they’re getting something out of the event, even if they can’t be there in person. Without quality content, your attendees won’t stick around for long, and you certainly won’t see the return on investment that you’re hoping for. That said, creating quality content can be a challenge.


Furthermore, they enjoy discovering new or familiar places while interacting with their colleagues and peers. What makes great virtual event content? Here are a five tips to get you started:

1. Plan ahead

You should have a plan before you create content, although it will seem obvious. As you plan your virtual event content, think beyond the checklist of “normal” topics. While you’ll definitely want to cover the basics—the what, why, and how of using virtual events to achieve business goals—look for opportunities to go deeper.

Tap into the latest trends and topics affecting your industry or target market. Curate content that will help attendees get up to speed quickly on the basics, then move on to more advanced concepts. And don’t forget delivery methods: Webinars, podcasts, blog posts.

2. Think outside the keynote

If you want your next virtual event to pack a powerful punch, you need to think outside the keynote. Sure, it’s great to have a big-name presenter on board, but it’s not the only way to create engaging and informative content.

Keynote addresses are a popular way to kick off virtual events, but they don’t have to be your only content option. When planning your virtual event, mix things up by including a variety of content formats. This will help keep participants engaged and coming back for more.

3. Go local

When planning or participating in a virtual event, making sure your content is relevant and engaging for all participants can be a challenge. However, there’s one simple way to make sure your content is localized and tailored to your audience: Go local!

Find out what’s happening in your area – from events and news to the latest industry trends – and use this information as inspiration for your content. Not only will it help you create more engaging content, but it will also help you connect with your audience.

it’s important to consider your audience and their location. You may think that generic content will work for everyone, but in order to truly engage attendees, you need to speak to them in a way that is specific to their region. Here are a few tips for creating localized content:

  • Use local statistics and facts.
  • Reference popular local landmarks or locations.
  • Feature guest bloggers or speakers from the region.
  • Incorporate images or videos that are connected to them.

4.Foster community involvement

Events are a critical aspect of any community, fostering relationships and building a sense of togetherness. Unfortunately, not everyone can always physically attend events. Thanks to advances in technology, virtual events have filled this gap, allowing people from all corners of the globe to come together and share in the excitement.

When planning a virtual event, one of the most important things to remember is content. However, coming up with engaging and interesting content can be a difficult task. One way to make the process easier, and to help foster community involvement, is by crowdsourcing ideas from your attendees.
While virtual events can’t replicate the in-person experience, they can still be highly engaging and valuable for participants. Here are three ways to foster community involvement and create great content for your virtual event.

5.Get creative

Go beyond the basics, and give your attendees something truly unique to experience.
Start with a strong hook. Like any other type of event, you want to start your virtual event with a bang. Introduce your topic in an interesting way and make sure to capture people’s attention right from the start.

Keep things interactive. People are more attracted towards the versatility and uniqueness.
The additional tips for creating a successful content strategy:

1. Define your goals and objectives.

2. Plan and design your event content accordingly.

3. Promote your event effectively to reach the right audience.

Here are a few tips for getting creative with your virtual event content:

  1. Create an interactive welcome video.
  2. Start a discussion forum.
  3. Record interviews with industry experts.
  4. Share case studies and white papers.
  5. Host a live webinar.
  6. Offer a free e-book or whitepaper.
  7. Upload a video tour of your virtual event platform.

Virtual events are a great way to reach new audiences and engage with them in a more personal way. And as the world of virtual events continues to grow, it’s important to make sure your content is creative and engaging enough to keep people coming back.


If you’re looking to create a successful virtual event, you need a content strategy. Without one, you’re likely to struggle with getting people interested in your event and then converting them into participants. That’s where we come in! Expouse with team of experts can help you create a content strategy that will help you reach your goals and make your virtual event a success. Contact us today to learn more!

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