Community-building is a skill that takes time to master. It’s something you have to work at every day, and it’s definitely not for the faint of heart. Community-building requires dedication, creativity, and most importantly, a genuine desire to help others. Being an effective community leader takes years of practice; but there are some important steps you can take in the meantime to build a solid foundation for your brand or business.

The rise of social media has given rise to a new kind of community- the online niche community. As the name suggests, these are groups of people that have a common interest, and congregate on social media sites to discuss their interests and share content. They can be found in any number of categories; foodies, craft lovers, travel enthusiasts etc.

Virtual events have become a regular part of everyday life as companies shift to online events. Product launches, trainings, classes, panels, job fairs, meetings, happy hours, and other online events have all become virtual. Most of us have attended at least one virtual event in the past year, which is likely an extreme underestimation.

A new type of online community is emerging, but despite all the buzz, not much practical insight into what that really means. There’s no doubt that events are the new promised land, but it’s important to understand the difference between events and other online communities. Digging deeper, your event platform can be very versatile.

Having year-round access to your event platform can mean more opportunities for member engagement and revenue generation, especially during a time when meaningful connections are often harder to make. Attendees and sponsors will appreciate this, since you will have more opportunities for revenue generation and member engagement.

In the age of so-called ‘Zoom gloom’, many professionals have created online communities to keep members engaged. These communities provide a platform for peer support and knowledge sharing. What is the most effective type of community?

Community building online brings people together who have similar interests, challenges, and successes.
Our team will explain why an event community is the best solution in most scenarios after you weigh your options.

Community is the foundation of any successful event. It is the heartbeat that keeps an event going strong, year after year. But what makes a community? What factors contribute to its longevity and growth? Who are they? Where do they come from? This paper will explore these questions and more through defining the elements of an ideal community, some examples of communities, as well as possible ways to build a community.

Event planning is a year-round job which requires months of preparation and a lot of work to execute an event. Our team has seen this first hand!

Event managers have to be good at multitasking, coordinating, communicating and monitoring the progress.

Event industry is a popular business niche, but it’s also a difficult one to enter. There are countless event planning sites out there. But only one can be the best.

There are three things that an event community site needs to do well to make it successful:

  1. Display your events in an easy-to-view format that people will want to use.
  2. Create a good user experience for attendees and organizers.
  3. Encourage members to engage with each other through events, forums, and more.

The first step to building a event community

Building a community for your event is essential. It’s the first step to event marketing, and it’s the foundation for getting people excited about your event. This means you can’t just start from scratch and expect your event to grow into something amazing.

You need to start small. Focus on building a strong foundation first, then work on continuing growth over time. The first step to building a community around your event is to create a Facebook group or page that will be used as an organizing tool and conversation board.

Everyone is talking about content marketing, but most businesses aren’t doing it well. They are confused by social media, they have no idea how to use email effectively, and they don’t even know what a press release is.

But the biggest mistake businesses make with content marketing is that they focus on blogging and neglect other content formats. The truth is that there are many different ways to create content for your business. While blogging might be one of the best ways to build an audience, it’s not always the best way to build a community.

How to find your tribe (the people you want in your event community)

The biggest challenge I face as a speaker is finding an audience that wants to hear what I have to say. It’s easy to find venues that want speakers, but it can be hard to find venues that want me. So how do you find your tribe?

When you do a presentation, ask the audience what they want to see in your next presentation and then deliver it. This will let you know who your ideal audience is because they will be the ones who show up, buy tickets, and ask questions.

The most important thing to do when you want to create an online community is to find your tribe.

This is the group of people you are going to start a community with. They are the ones that you can organize things with, and who will be excited about what you’re creating.

For example:
I’m organizing a program called Vlogging for Bloggers, so my “tribe” would be bloggers who want to start vlogging.

Be the leader of your own tribe!

Offline, there is a sense of belonging when you are part of a group. People who attend networking events are looking for this connection. They want to feel like they belong to the tribe they choose to be a part of.

This feeling is powerful and makes people more loyal to the brand, product or service than they would be otherwise. This can have a significant impact on your business’s bottom line.

Building an online community is also much easier than offline communities. It is easier to find people who share your interests online. And it is easier to keep them engaged and coming back for more content.

The first step to building an audience of your tribe is to define who they are. A tribe is a group of people who share a common interest or passion. While the term itself originated in ancient times, it still applies today.

Your tribe will have different characteristics, but there are certain similarities that keep them together as a collective. Your tribe’s members will have a similar mindset and values, and they will care about what you have to say and what you are doing. They will want to be involved.

Why you should do it:
A live event is an excellent way to expand your network and meet like-minded people. It will also help you understand how people interact with your brand.
It’s a great way to build relationships and develop a reputation as a thought leader in your industry.

Event Community member responsibilities

We want to be able to connect with our community before, during and after the event. We hope you can help us spread the word.

Before the event:
Create an event specific landing page where we can share details about each of our speakers, schedule of events and other useful information for attendees. We will link to this landing page from our website, Facebook and Twitter profiles. On the landing page we will have a form that attendees can fill out with their email address and some basic information. We will use this information to keep in touch with potential attendees during the event and after. We are looking for someone

Community members are encouraged to:

  • post topics on their own blog/media platforms, and write comments to the posts,
  • create a profile on event’s website and interact with other community members in private groups,
  • submit to the event (for example in a form of a webinar)
  • participate in the live streams (via Facebook, Google Hangout etc.);

Community manager is responsible for:

  • creating guidelines and rules,
  • inviting influencers,
  • moderating content and comments,
  • collecting and updating

How to build and manage an online community for free (or for pennies)

Have you ever wanted to start an online community? Communities are great for marketing and networking. They also build trust, authority, and reputation. But building a community is not easy. You need to make sure there’s something to talk about. You need to develop good relationships with members. And you need to find ways to monetize the community, so that it doesn’t cost you money.

Online events have become a popular and powerful method for building an audience, establishing thought leadership, and driving traffic to your website or blog. You can build an online event community in many ways; however, most of the existing tools are too expensive (and/or complicated), difficult to use, or just not built for the long term.

In this guide you will learn how to create your own online event platform that is easy-to-use, won’t break the bank, and will be able to grow with you as you attract more and more people.

It’s not easy to build a community filled with authentic, active members. But it is possible if you follow some simple rules.

Rule 1: Do not promote your event too early. Your community is just getting to know one another, so save the promotion for later on.

Rule 2: Keep in touch and engage with your members daily. Even if you’re not promoting an upcoming event, find ways to keep the conversation going: ask questions, comment on their posts and reply to their questions.

Rule 3: Build a community-based rewards program. Rewards programs are proven to increase customer engagement and loyalty. But, not all rewards programs are created equal. These programs are generally marketed to the members themselves, but they should be useful to the company as well.

Conclusion

There is a lot of value for you to tap into when you start building your own community, and it can be easier than you think. By following the tips in this article, you should have everything you need to get started building your own online community today!

And now you’ve learned how to build an event community on steroids! Have you been in a situation like these before? Are there resources that helped you grow your community successfully? Let us know by sharing your thoughts with us in our social media accounts.

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