1. Introduction

If you’ve been to a hybrid event, you know it is a completely different experience from a traditional conference. Since the rise in popularity of cross-functional events (and let’s be honest, it really hasn’t been that long), there has been a lot of excitement about how these events will help to enhance your business. This is very true. But after the event, many companies return to their normal routine believing they have created a new best practice template and are now brand advocates for all other companies to follow.

Everyone has been there. You’ve just wrapped up an event, you’re feeling a mix of emotions: relief that it’s over, excitement at the feedback and ideas people brought to the table, excitement over how well everything went…then comes the post-event blues. What do you do next? It’s crucial to keep moving forward from your event to maximize the value of your time and energy spent on it.

Hybrid events are as much about community as they are about the content. They fill your heart and soul with inspiration, but also leave you feeling exhausted and overwhelmed. This week I’ve been experiencing post-hybrid blues – so I thought I would share 7 steps for making the most of this energy.

What is the “post-hybrid event blues”?

The post-hybrid event blues refers to the emotional low that comes after an event. It’s characterized by a sense of emptiness because you are no longer doing all the things you did during the event. You’ve finished your last talk or workshop, there’s nothing more for you to do, and it feels like everyone has gone home except for you.

Post-hybrid event blues is a term that describes the feeling of “post-event depression” that occurs when an individual or organization has just experienced a highly anticipated, high-energy event, but after the excitement settles down it becomes clear that real business value hasn’t been generated.

There are three reasons why post-hybrid event blues happen. First, too many companies spend too much time trying to make their events look good rather than focusing on making them work well for attendees. Second, they try to do too much at one time. Third, they don’t look at what actually happened and ask themselves

The feeling of being overwhelmed

The event was a success, but now you’re faced with dealing with the aftermath. The good news is that there’s plenty to do in order to make sure that the event is as successful as possible for your organization. While it may seem like a daunting task, if you have these tips in mind before, during, and after your next hybrid event you’ll find yourself working more efficiently and successfully.

You may have heard of post-event blues. It’s a condition that many event organizers face after an event has concluded. The feeling of being overwhelmed is not uncommon to experience following the conclusion of any event, even if it was successful.

Overcoming the post-hybrid event blues through planning!

Every event is a learning experience. It can be a pleasant or an unpleasant one, depending on how well it was planned and organized. In this article, we will concentrate on the latter half – what you can do to make sure you have the best possible time at your next conference!

#5: Don’t Compete, Collaborate

In order to ensure that everyone has a good time at your event, you need to encourage attendees to work together. This way you get more value out of the time and money spent by people attending and they feel like their input matters!

No matter how excited you are about getting your event out to the attendees, there’s always a little sadness that comes along with it. The event is over, but now what? How can you capitalize on all of that hard work and not leave the world feeling like the end of an era?

Let us discuss ways in which you can maximize your efforts after an event has ended. We will focus on how to extend value for your attendees long after the date has passed!

Post-Event Steps:

Hybrid events are the next step in event marketing. They combine the benefits of traditional conferences and networking events with those of live streaming and social media.

An event like this requires a combination of on-site activities and digital engagement to ensure that the attendee experience is both engaging and productive.

Event planning is a complex task that requires attention to detail and a dedication of time and resources. The average event planner has to attend to over 30 points of data that can easily be forgotten, omitted, or mismanaged.

In order for the event planning to be manageable, it is necessary to plan it in an organized fashion. It is essential to have a well-defined plan, which then needs to be executed attentively while paying attention to all aspects of the event planning process.

Hybrid events are a great way to keep your audience engaged while, at the same time, allowing them to connect with other people from their industry. This kind of event helps build your brand as a thought leader in your field, as well as educate your visitors about your company and its products or services.

The post-event blues (PEB) are a real thing, and they can be debilitating. The following is a shortlist of seven things to do immediately after an event to help you get back on track and maintain your momentum.

Step 1: Take stock of your new life!

Once the event is over, it is important to take stock of what the event meant for you personally. It’s easy to be drawn in by the excitement of the event and think that you can do anything if you put your mind to it, but this attitude will cause you to lose focus on the things that are most important for your long-term success.

Step 2:Capture Actionable Lessons From Your Event Experience

AKA taking a moment to reflect on how far you’ve come and what you’ve learned. As you reflect upon your experience at the event, ask yourself, “What actionable insights can I glean from my experience here?”

Step 3: Get organized!

Remember that the most important part of any event is the post-event. You want to make sure you are getting as much out of your event as possible, so you should have a clear plan for what to do after the event is over.

The most important thing to do after an event is to send out an email. This will let everyone know what they need to do next, and it will also give them a sense of urgency. Make sure you are following up with attendees right away, otherwise they will forget about your event.

After you send the email, make sure you follow up with the attendees.

Step 4: Make a list of what you want to achieve with your business in the next 6 months, 3 months,

Event marketing is one of the best ways to generate new leads and create awareness for your business. This is because you are able to reach potential customers in a face-to-face setting, which increases their connection to your brand.

When it comes to business events, the point is to come back from them with a good number of takeaways from the experience. There is no better time to reflect on what you have learned and how you can use it for your business than immediately after an event.

Once you have taken the time to absorb all the information that you gathered at your conference, seminar, or meeting, make a list of what you want to achieve with your business as a result of the event. The best way to do this is through reflection and brainstorming.

Once you have completed this task, move on to the next step

Once the event is over, it’s time to create a plan for how you will keep that momentum going. Here are some things you should do after your event marketing campaign:

1 – Thank your attendees on social media

Make sure you thank everyone who attended your event on social media, as well as anyone who helped the event go smoothly.

Step 5: Follow up with people who you met

After attending events, exchange contact information with people you met. Follow up with them on social media, and email them a few weeks after the event to thank them for the conversation and to ask if they have any questions about your company or product.

If you meet someone who is interested in working at your company, connect them with their hiring manager.

It’s important to follow up with people you meet at networking events and conferences.

Send them a thank you note or email the next day

If possible, send out an email the next day thanking the person for their time and sharing insights from your conversation. This will set you apart from other attendees who are not following up after the event. Keep your attendees informed. Send them a post-event email explaining how to get their tickets refunded and what’s coming up next for them.

Check in with them on social media

Check-in with them on LinkedIn, Facebook, etc. Social media is an important tool for following up with people who attend your events. You want to get them engaged so they will come back. This is a great way to keep them interested in you and what you have to offer.

6. Write a post-event summary

This can be an interview you did with an expert at your event. It can also be a list of the most interesting people there and what they talked about.

7. Start Promoting for next event

Start promoting the next event. Post about it on your social media channels, send an email to your past attendees. The first step is promoting the event on your website and social media. You should create a landing page for the event with details about how people can attend. You may also want to include a countdown timer to advertise when tickets go on sale. At this stage, it’s important to build excitement about the event and generate interest for when tickets go on sale.

Conclusion:

After the big event, it’s easy to let your post-hybrid event blues get the best of you. Don’t let that happen! The post hybrid event blues are real. And it can be a difficult time for you and your team to stay on track with your content strategy. Follow these seven steps to get yourself back on track and build on all the hard work you’ve done during this process. We hope these tips have been helpful! If there is anything else we can do for you, please let us know by following our blog or visiting our website today.

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