Virtual events are a great way to engage with customers and partners without leaving the office. They can also be used to introduce new products, train employees, and more. Though virtual events may seem like a new technology, they’ve actually been around for over two decades. And while their use was once primarily relegated to B2B companies, today there’s hardly an industry that doesn’t use virtual events in some way or another. According to the most recent State of Virtual Events report , here are the top five industries that are using virtual events:

  1. Tech Industry
  2. Marketing & communication Industry
  3. Education Industry
  4. Financial Services Industry
  5. Manufacturing Industry

Tech Industry

73% of technology companies use virtual events. Nearly half (49%) of technology companies use virtual events for customer or partner engagement, and 44% use them for employee training. Virtual events are growing in popularity for a number of reasons. They allow people to attend from anywhere in the world, they’re more cost-effective than traditional events, and they offer more opportunities for networking. As a result, a wide range of industries are using virtual events to reach new audiences and grow their businesses.

The tech industry is one of the top users of virtual events. Major tech companies such as IBM, Microsoft, and Oracle use virtual events to connect with customers and partners all over the globe. Technology companies use virtual events to launch new products and services. For example, Cisco Systems used a virtual event to unveil its new data center product line.

Marketing & communication Industry

The marketing and communication industry is one of the top five industries that use virtual events. In fact, according to a study by Cvent, 78 percent of marketing and communication professionals believe that virtual events are important to their organization’s overall marketing plans.

Virtual events are a great way for marketing and communication professionals to reach their target audience. Participants can join from anywhere in the world, and there’s no need to travel or spend money on hotels and airfare. The marketing and communication industry is always searching for new and innovative ways to reach consumers. And with virtual events, they have found a way to do just that.

Virtual events are live or on-demand webcasts that allow participants to interact with one another and the presenter in real-time. This gives marketers the ability to target a wider audience, strengthen relationships with customers and partners, generate leads, and close deals. In addition, virtual events provide an opportunity for companies to highlight their products and services in a unique.

Education Industry

Since the pandemic made training, educating, engaging, motivating, and inspiring students impossible, educational institutions reimagined teaching, engagement, motivation, and inspiration. The first response from educators was skepticism and distrust, but now they are discovering the comfort and collaboration that virtual platforms and events create that make teaching more effective.

Because of the digital medium, educators can create new immersive virtual experiences for their students. They can invite guest lecturers from around the world, and even set up networking sessions to foster social interaction and camaraderie. Education companies use virtual events as virtual education fair to provide training for their faculty and staff. For example, Northern Illinois University holds monthly “town hall” meetings for its faculty and staff with students and alumnis.

The online format makes it easy for institutions to host a variety of events, from lectures to job fairs, open houses to networking events – all at a fraction of the cost with ease online – and at an affordable price.

Virtual events and platforms are helping educational institutions to drive better engagement with students and improve student learning.

Financial Services Industry

The top industries that use virtual events are the technology, education, and financial services industries. Companies in these industries are using virtual events to communicate with their customers, employees, and shareholders.

Virtual events are proving to be extremely popular with industries across the board, but certain industries are finding more success than others. Recently, the financial services industry has begun to adopt virtual events as a way to connect with customers and partners in a new and innovative way.

The financial services industry is benefitted on virtual event. The global financial crisis has made customers more prudent and careful about their money. They are looking for more information and transparency before investing their money in any product or service. Financial institutions need to find new ways to reach out to their customers and build trust.

The Financial Services Industry is benefitted on virtual event. As per the recent study, 78% of financial services professionals say they are very likely or somewhat likely to attend a virtual event in the next 12 months. And, when it comes to what they value most from virtual events, professionals rank live interaction with presenters and other attendees (59%) as the top benefit, followed by access to timely and relevant content (55%).

Other key findings from the report include:

  • Financial services professionals see virtual events as a way to build relationships with customers and prospects (61%).

Virtual events are an excellent way to do this. They allow customers to learn about the products and services offered by financial institutions in a safe and secure environment. Virtual events also provide institutions with an opportunity to showcase their thought leadership and expertise.

Manufacturing Industry

As the technology behind virtual events continues to improve, more and more industries are taking advantage of the benefits that they offer. The manufacturing industry is one that has seen significant growth in the use of virtual events in recent years. Why this industry has been so quick to adopt this technology:

Cost savings: One of the biggest benefits of virtual events is their ability to save companies money. By hosting an event online instead of in person, businesses can save on travel costs, accommodation cost, other costs.

The manufacturing industry is one of the top five industries that use virtual events. There are many reasons why this industry turns to virtual events, but the top reason is cost savings. By hosting a virtual event, businesses can save on travel costs and other expenses associated with hosting an in-person event. In addition, there are other benefits that manufacturers gain from hosting virtual events. 78% of manufacturers say they use virtual events for product launches.

It became evident in all industries that virtual and digital event solutions allowed organizers and marketers to deliver immersive and creative virtual experiences to their clients and customers that drove energy, enthusiasm, meaningful connections, and engagement for attendees, as well as business goals for organizers.‍ Although in-person events have gained popularity again, it seems clear that virtual or hybrid events will still prevail. The advantages of virtual events are simply too compelling to ignore.

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